FROES · DESIGN logotype.
has
Been
designing
(and
Coding)
Brands,
Products,
visuals,
and
systems
professionally
since
2016.
He
also
loves
typography,
posters,
css,
and
is
probably
somewhere
now
listening
to
moody,
atmospheric
Beats.
find
out
more
↓

Former Founding Product Designer at Perspective / Head of Design Systems at Instapage / Design lead at Avenue Code.

Designer based in São Paulo interested in building and scaling visual design systems.

Projects

Artwork

Designing Perspective

Block Design System

Rebranding Avenue Code

Contact

hello@froes.design

LinkedIn/froesdesign

@pedrofelipefroes

Designed and developed by FROES · DESIGN

BRT

Poster featuring lyrics from Frank Ocean's "Sweet Life." The song title is conveyed as colorful, graphic popsicles in the poster.
Branded headline with the sentence “Capture life from every Perspective.”
Wrapped mockup featuring the user picture remixed with one of his favorite songs’ cover.
Poster featuring lyrics from Lana Del Rey's "In My Feelings." The poster lyrics reads "Could it be that I fell for another loser."
Poster featuring lyrics from Lana Del Rey's "Cinnamon Girl." The poster lyrics reads "If you hold me without hurting me / You'll be the first one who ever did."
Poster featuring lyrics from Lana Del Rey's "Blue Bannisters." The poster lyrics reads "You can't blacken the pages with Russian poetry and be happy."
Conceptual artwork featuring the emotion badges from Perspective.
Perspective app slides as featured on Apple App Store.
Animated GIF with alternating styles of a poster featuring lyrics from Lana Del Rey’s “Dark But Just a Game.” The poster lyrics reads “We keep changing all the time / The best ones lost their minds / So I'm not gonna change / I'll stay the same / No rose left on the vine / Don't even want what's mine / Much less the fame / It's dark but just a game.”
Group of phone mockups in perspective. Each phone has a different variation of a landing page created with the Block Design System.
Key artworks applied in notebooks with Avenue Code logo on the side.
Slide from the second version of the Block Design System. The slide reads “Design and development.”